Launching by feel
No target CPC at which the campaign turns a profit. The money runs out before the answer arrives.
Telegram Ads, end to end — from strategy to leads.
We set up and run your Telegram Ads campaigns. Your ad reaches subscribers of the exact channels in your topic — you get leads. First impressions within 24–48 hours.
Your product, in front of buyers
Launch in 24–48 hours. We scale only the profitable channels.
1B
Telegram monthly active users (March 2025)
500M
Daily active users (October 2025)
€0.20
Minimum CPM bid to enter the auction
160
Characters — the entire ad: text plus one button
1000+
Minimum subscribers in a channel that shows ads
Source: Telegram / Pavel Durov — ads.telegram.org; 2025–2026 figures.
01 — Problem
Why Telegram Ads budgets burn
Telegram Ads is an auction with its own rules. Without a system, you pay for impressions for your competitors — not leads for yourself.
One creative for everyone
Without A/B testing of channel-and-copy pairs, you never find the combination that returns a multiple.
Moderation kills ads
Every rejection is days lost. Copy that ignores the 160-character format stalls at the start.
No way to scale
A winning combination can't be pushed harder without losing the economics. Feast or famine.
Reporting once a month
Auction bids change daily. Managing once a month means managing blind.
02 — Offering
Telegram Ads, end to end. The whole operation is on us.
The full cycle — from strategy to daily bid management. None of the routine on your side.
- Strategy and target CPA
We fix the target cost per lead and the plan to get there, then run the campaign toward it.
- Creatives and A/B tests
We test dozens of copy-and-channel pairs and keep only the profitable ones.
- Moderation, handled
We write to the 160-character format and the editorial rules — ads go live instead of getting rejected.
- Daily bid management
We adjust bids and budgets every day, not once a month.
- Real-time dashboard
Spend, clicks and leads, live. Every euro in plain sight.
Access
Direct access to Telegram Ads
Direct access to Telegram Ads at a low entry threshold — precise targeting of specific channels and search.
How it works
EntryFrom €0.20 per CPM
TargetingSpecific channels and keyword search
DestinationsTelegram channels, bots and mini apps
Best forGrowing channels and bots, lead generation through a bot funnel
Targeting and link rules follow Telegram's official getting-started & guidelines.
03 — Approach
A four-step system
Engineering discipline: data and a hypothesis first, money into scale second.
Day 1–2
01
Audit and goal
Niche, funnel, objective — we fix the target CPA.
Day 3–4
02
Strategy
Media plan, channels, audiences and the first cycle of hypotheses.
Hours 24–48
03
Launch and test
Creatives ready, moderation passed, copy-and-channel pairs in test.
Ongoing
04
Scaling
Push the profitable, cut the rest. Hold CPA as the budget grows.
04 — Benchmarks
What's realistic in Telegram Ads (2026)
Industry benchmarks reported by third parties — directional, not a promise. Your individual forecast comes after the audit; further cases are available under NDA on request.
Cost per click — CPC
~€0.40
Average across 159,000+ campaigns; €0.05–0.70 depending on niche and competition.
Click-through rate by niche
- Crypto
- 1.2–1.8%
- EdTech
- 0.5–0.8%
- SaaS
- 0.5–0.9%
- E-commerce
- 0.4–0.7%
Effective CPM
€0.50–2.20
The real price paid in the auction.
Sources: ADSLY, RichAds, PropellerAds (2026). Figures vary widely by market. Last reviewed: July 2026.
05 — Cases
The maths of growth: CPL and scaling
Real results from the MediAzione Italia Srl team on popular European channels.
Line Up Europe
Radical CPL reduction
Cost per subscriber
€0.36€0.07−81%
- Goal
- Bring the cost per subscriber down as far as it goes.
- What we did
- Large-scale testing of combinations, cutting the formats that failed, scaling the ones that worked.
- Result
- CPL fell from €0.36 to €0.07 — an 81% drop that multiplied the return.
Cucina con Amore
Volume up without losing efficiency
Subscribers per period
2,802+114%
CPL down 47%, to €0.26
- Goal
- Increase the inflow of audience while keeping the economics intact.
- What we did
- Restructured the campaigns, redistributed budget, widened the pool of ads.
- Result
- Volume grew 114% to 2,802 subscribers while CPL dropped 47% to €0.26 — growth and a cheaper lead at the same time.
CryptoBello
Lower CPL in the most competitive niche
Cost per subscriber
€1.79€1.31−27%
- Goal
- Optimise spend in crypto — the most expensive niche there is.
- What we did
- Precise channel targeting, creatives rewritten around crypto-audience pain points, bid optimisation.
- Result
- CPL down from €1.79 to €1.31 — 27% cheaper under heavy competition.
06 — Cases
Engineering engagement: CTR and conversion
How we work on traffic quality and user behaviour.
LaNotizia
Higher click-through rate
CTR
2.15%3.16%+47%
- Goal
- Raise engagement among a news audience.
- What we did
- Reworked the visuals and copy, tested new content triggers.
- Result
- CTR up from 2.15% to 3.16% — 47% more clicks on the same budget.
La Bella Vita
More click-to-subscribe conversion
Click → subscribe
6.69%16.41%+145%
- Goal
- Improve traffic quality at the moment of entering the channel.
- What we did
- Deep audit, removal of placements with irrelevant audiences, focus on loyal users.
- Result
- Conversion up from 6.69% to 16.41% — a 145% increase.
Ciclismo Oggi
Conversion in a narrow niche
Click → subscribe
10.28%17.26%+68%
- Goal
- Raise the share of subscriptions among people who clicked.
- What we did
- Rebuilt the channel pool with a strict focus on sport and sport-adjacent audiences in Italy.
- Result
- Conversion up from 10.28% to 17.26% — 68% growth and a far better subscriber base.
Guarantee
The target CPA is fixed in the contract before launch.
We answer for results with numbers in a dashboard, not with words. The cost per lead is agreed up front, and you watch the campaign move toward it in real time.
Written into the contract before launch:
- how a lead is counted and attributed;
- the minimum test budget and the window for collecting statistics;
- the client keeps the funnel and the offer unchanged during the test.
07 — FAQ
Common questions
How much budget do I need to start?
Usually €500–1,000 of ad budget per month is enough to gather statistics. The exact figure comes after the audit.
How do you pass moderation?
We write strictly to Telegram's format: 160 characters, one button, no banned wording, no gimmicky caps or emoji, links matching the destination. That removes most rejections before they happen.
When can I expect the first leads?
First impressions within 24–48 hours of approval. First data on combinations in the first week. Reaching target CPA usually within the first month.
How are results measured?
The target CPA is agreed in advance and every number lives in a shared dashboard. No disputes “by word of mouth”.
08 — Start
A launch plan for your niche in 24 hours
Leave a brief and we'll send a forecast on CPA, budget and timing. Free, no obligation.
- Forecast of budget and cost per lead
- Target CPA for your product
- CPA guarantee, written into the contract